YouTube Marketing
Creation of a YouTube Channel
It is the first and foremost thing for YouTube marketing to have an account on YouTube, we create an official YouTube channel with the name of your company, the channel consists of the needed information about your company
Cover Photo and Profile Pic Creation
After the creation of the YouTube channel, the cover photo and profile picture will be designed which enhances the channel and able to recognise the company. We create the pictures as per your wish like the company logo or company name etc., we can regularly change if you want.
Optimization of Video
With the increased use of mobile phones usage, video consumption is also increased. Video optimization deals with making the video user-friendly, title placing with the keyword, reduction of the time, quality of the video, description optimization, and Subtitles or captions included.
Creating Custom Thumbnails
Thumbnails are a major attractive feature of the YouTube ads, the thumbnails should be designed in such a way that includes the keywords, and is more accurate with the background or design. We create the thumbnails which will intrigue the audience to click on the ad.
Keyword Research
Users search on YouTube; they just don’t go with the videos shown on YouTube. This is an important aspect of Youtube marketing, the keyword research will benefit the companies to target that audience. With the technical tools, we do the keyword research based on the more used words we write the description and title to reach more people.
Posting through community
Community is a tab where you can get access if you get more than 1000 subscribers to your channel. In the community tab, you can post ads with up to 5 images, conduct polls or quizzes, and write a description you can get great engagement with the audience through the community tab. We can just upload your status also.
Responding comments
Just like any other social media network, we immediately respond to comments or queries. Most of the users read the comments to know certain facts, so handling the comment section is compulsory to create a good impression.
Playlist Creation
A playlist is a feature where you can create a separate section of videos by categorizing them, for example, your company is dealing with apparel, so you can categorize them in individual categories like women, men, children, recently launched, or maybe based on the clothing material, etc., we do much more to easy organize the videos to users.
Video Backlinks
To make your video come up on the search engine pages, backlinks are giving a greater advantage. That is why we are backlinking certain relevant sites to your video. This is considered as credible accept to rank your videos.
Video creating
When we say we handle your YouTube marketing, we also create the video ads for your company. The video ads are seemingly increasing with their huge view rates, so we create the videos with consideration of all the video optimizing factors.
End Screen Cards creating
End screen cards are those ads or video thumbnails which appear after the end of the video, we can add your video to a popular video after contacting them to get more reach and brand awareness.
Information Card designing
YouTube info cards are those you have come across many times with a pop-up while watching a video, those pop-ups are mostly relevant to the current video or the video you have stopped watching in the middle. These pop-ups are useful to drive traffic to our website, promote your channel, or can encourage the viewers to participate in polls.
Video Tags making
Video tags are the keywords that are used in the description, these video tags are very useful to find the video on YouTube. These are like metadata and they give the information about your video to the viewers, and they are considered very important in the YouTube algorithm to discover your videos and rankings.
Monitoring YouTube Analytics
As we know knowing the performance of your YouTube ads through metrics is the best way to analyze the ad performance in different categories like conversion rate, traffic rate, reach, subscriptions, views, and ROI. YouTube has provided certain insights tools which we can analyze all the mentioned metrics timely.
Competitors Analysis
After analyzing and monitoring the YouTube ads, we compare the performance with the competitors after doing the competitor’s analysis by using certain specialized tools from outside.
YouTube Ad Account
YouTube ads are managed under the Google AdWords; under this, we add the YouTube ad account to run the complete YouTube advertising. This helps in making the video appear on the google search page.
Video Ads
Commonly, video means we remember YouTube, So video ads. Doing the video ads is not great but optimizing the video ads is necessary to convert them into leads. Video ads are mostly used for the branding of the product, where they can target a huge audience. ayron Digital solutions do both video making and optimization of your ads.
Skippable In-Stream Ads making
The famous Skip ads of YouTube are called Skippable In-Stream ads, while formerly they are called as TrueView. Skip ads are those ads that a user can skip after 5 seconds and they appear during, starting, or ending of a Video. We create the skippable ads while giving the important info at being of the ad (in those 5 seconds).
Non-Skippable In-Stream Ads making
Non-Skippable In-Stream Ads are opposite the skippable ads; these ads must have to be watched before watching actual video. These ads are great at creating brand recognition. Non-Skip ads are not exceeding the length of 20 Seconds, within these 15 to 20 Seconds, we make these ads which are a great source to increase the branding value.
Bumper Ads making
Bumper ads are very popular ads on the YouTube advertisements, these ads are 6-second, non-skippable length ads, Bumper ads are best for reach and increase of the brand image. These ads are charged by CPM (click per 1000 Impressions)
Discovery Ads
Discovery ads on YouTube appear during the YouTube feeds, search feed, watch the feed, and home feed. These ads are tagged Ads in bright colors in the video description.
YouTube Video Sequence Ads
This is a unique feature of the YouTube ad that allows us to post the video ads to the destined audience in sequential orders, you might have come across such video ads which are promoting products in order but with the connection of the previous order.
Detailed Audience Creation
Detailed audience creation is necessary to target the audience in YouTube marketing, we link the YouTube with Display and video 360 advertiser tool, for a detailed audience list. This makes it clear and ready to post the ads to those listed audiences.
Remarketing to Video Ads
Remarketing video ads are very useful on YouTube, these ads are tailored to those viewers who have already seen or done some activity on your video. With remarketing tool collection of data, we post the remarketing videos which are different and directly target those viewers for converting them into potential customers.
Video Ads with Promotion of Your Products
We promote your product through video ads, these video ads are mainly focused on the products, like we use the product to show its effectiveness, how it can be used, unique qualities and features of the product will be promoted. These ads are promoted regularly and to the targeted niche.
Monthly Report
We not only analyze the reports but also make moth wise reports for the monthly performance check, these reports benefit in various ways and we analyze these monthly reports in different ways for better performance.
