Search Engine Optimization (SEO)
Website & Competitor Analysis
Both the website and competitor analysis are very much important to SEO, they have to be analyzed regularly, to whether the website’s speed and user interface are good. When it comes to competitors’ analysis, we analyze the competitor’s website based on the keyboards, user interface, speed, content, and attractiveness. All these attributes will be analyzed before starting the SEO Process.
Content Duplicity Check
In the world of internet data, content can be similar sometimes but copying the same content is wrong, we have to create our content. We check the duplicity of the content before uploading. A plagiarism test is compulsory to avoid the plagiarism penalty. the penalty can be severe that it will block your website to do an edit or anything.
Initial Ranking Report
Initial ranking in SEO is vital because they are the basis to start the actual rankings based on the different attributes. So our company surely opts for the initial rankings before proceeding to the main rankings. (goal of the SEO)
Keywords Research
Without doing the keyword research, the Search engine optimization process cannot be started. Keywords are the words that are very much needed for your website to get the leads. We research the popular words and include them in your website content for a higher ranking and visualization of your website.
Meta Tags
Meta tags are compulsory to the SEO for providing information about the data, it includes the basic info of the website content and inclusion of certain popular keywords, in a simple way it is a page description of the website that appears on the SERP.
Canonicalization
Canonicalization is useful for avoiding the duplication of the website URL, it is a tag in source code that is a master copy of the page. With the help of canonicalization, the search engine page read to take the original URL page. It helps google to pick the correct URL without picking the wrong URL or duplicating one.
URL Structure
Many marketers don’t know that URL structure impacts the SEO rankings, we carefully make an URL to your website with the inclusion of a keyword and keep it simple without stuffing the unnecessary keywords.
Content Optimization
Content Optimization is necessary for SEO progress because content can be fully optimized with good strategy use of keywords, titles, URLs, Meta links, Easy phrases or catchy lines, avoiding duplicity of images, using the small paragraphs, links of social sites, and description.
Image Optimization
Image optimization in SEO marketing is just correctly placing the images, with high quality and ideal or right resolution. And also the placing of the images should be considered. Apart from the images should be load fast and fit on any type of screen like desktops, mobile phones or tabs, etc.,
Heading Tag Optimization
Heading tag optimization in SEO deals with writing the heading with a popular keyword, limited to 70 characters only. Each page should consist of only one H1 tag under the continuation of the remaining H2 tags, these should be in chronological order only. Six forms of heading tags are there under each other. We optimize those heading tags for user readability and understanding.
Website Speed Optimization
It is most important for ranking your website higher in SEO marketing because people don’t wait for a slow-loading website, so many have lost a prospective lead. We make sure your website is loading in seconds always.
Robots.Txt using
Robots.Txt is a file used for crawling pages, there will be certain pages to be not crawled by google crawler like the Login page, admin page, etc., which are not should be crawled by the google. It is mainly used for reducing the time waste and restricting the sensitive data beings disclosed. And it is also used for avoiding the overload of requests.
Sitemap Creation
A sitemap is like a flow chart, where we create the website structure like under which page the subpage is there, this helps the google and other SERP crawlers to crawl the website easily. With the help of google console, we create the site maps by adding URLs and URLs code.
Google Analytics & Search Console Setup
We are using both google analytics and google console to know the analytical performance of your website, google analytics is purely based on the user attributes and metrics whereas google console is completely focused on the insights of the SEO. These two are very much needed to the SEO performance to do modifications further.
Blog Optimization
Blogs, in SEO blogs, are a major part because SEO is majorly content based so blogs are a super useful strategy to rank higher and gain the leads, we write the blogs with a keyword strategy, and the blogs we write are will be optimized with the correct picture and title to reach more number of visitors. Backlinks will be added.
Google Map Integration On Website
Google map integration to a website is adding the google location of your business to the website, which benefits the users to reach your business easily following the google maps location seems easy than searching the address in google maps. And another reason is that most of the users are using mobiles while searching to reach a location directly google map app, as google maps drive the mobile traffic integration with google maps seems important for local business. It is local SEO.
Google My Business Page Setup and Optimization
Google My Business (GMB) is the main part of the local SEO which helps the user to easily find your website, contact details, or other necessary details. And GMB plays an important to reach more local users through google maps. We add your business or product pictures. We also include the keyword for the description.
Nap Syndication & Local Citations
NAP syndication stands for the Name Address and Phone Number, some also include the website and URL. In google there are certain web directories that so many users are using to get to know the local business, we add the NAP citation of your business to those directories to reach more local leads. And local Citations are the online listing of information about your business like GMP or GBP, these both citations drive leads to your business, and also help in the creation of trustworthiness to google to rank high.
Blog Posting
We at ayron Digital Solutions not only do the blog optimization but also post the blogs for better SEO rankings. We post the blogs frequently.
Guest Blogging
We also do the guest blogging relevant to your product which will benefit to reach the new visitors. It is a mutual benefit to the website holder.
Broken Backlink Building
Backlinks are most important to your website, so we also fix the broken backlinks to your website if they are broken or misplaced.
Alerts and Mention
By using the Google Alerts tool, you get the notifications whenever a website or blogger mentions your brand or the keywords you mentioned in Google alerts to know, this helps to promote your brand and build the backlinks to your website. This helps to create a business relationship with others like bloggers, journalists, etc., In-depth google alerts are very helpful to SEO if we correctly use them.
Competitor Backlink Research
SEO is full of competition, apart from the keywords and other SEO research about your competitors we also do the backlink research about your competitor’s websites to ensure your website backlinks are also benefiting your website.
Social Media Sharing
Though social media shares do not directly affect the ranking of your website, they affect by sharing the content of your website on social media or having the social media websites to Social media links will be there on the website, which helps Google to trust your website is worthy to get ranks. It is mainly used for the promotion of your brand awareness.
Blog Social Sharing
We monitor the sharing of your blog on the social media site, this will help to reach the interested people to visit our website, and eventually, it will help the ranking of the SEO.
Slide Submissions
PPT slide submissions in SEO are helping to make a backlink list, which will affect getting the traffic and increase the backlinks. At ayron digital solutions in Vijayawada, we do the slide submission to rank your page higher.
Text-Based Infographic Creation
Text-based infographics are more useful to SEO, an infographic is visualizing the data into charts, graphs, tables, etc., these are should be displayed with a keyword in the title or a small description to suitable for SEO.
Video making
Videos are increasing their worth day by day even in SEO also because when you embed a video in your website makes the user stay on the website longer, but the quality and content of the video should be high as it shows how your business takes the viewers, the placing of the video should be at the right place to enhance and relate to your website.
Keyword Ranking Report
A keyword ranking report is a report for every popular keyword, this will help in many ways that we can modify the content based on those keywords reports. We regularly monitor the keyword rankings of your website.
Google Analytics Report
For SEO also google analytics report is used, by using google analytics we get the various reports and we share the reports with you for your better understanding. We know the written documents and number reports are more considered as proof of anything. We maintain transparency.
Resource Link Building
Resource page link building is a process that building of backlinks from the pages which are already having the curated links and other website links. This benefit the websites to reach larger audience. if we find the popular resource page in your industry, we build a resource page.
