Audience Research
Audience are at every digital platform but we cannot blindly make an ad and dump on the audience like that. Before that we have to do certain research on the audience based on the product or service.
For example, one of customers owns Interior Design company, we find the interior design interested audience in Google ads, Facebook and Pinterest.
These platform users are having the potential users which are actually a great conversion, after these three major platform we find the Instagram and YouTube is the second choice. Like this at ayron we do the thorough audience research in consideration of the demographic characteristics.